From mystic ritual to daily reset

For centuries, tarot existed on the fringe — mystical, secretive, and misunderstood. Today, it’s a wellness tool. Across social media, in homes, and inside apps like Clir, tarot is re-emerging as a mindful reset ritual rather than a mystical one.

As Vogue notes, the popularity of tarot “comes from its ability to blend creativity, spirituality, and introspection — offering a moment of reflection in a world defined by uncertainty.” (Vogue, 2025)

This aligns with what researchers call the rise of unbundled spirituality — the idea that Gen Z is leaving organized religion but not abandoning meaning. (Religion News Service, 2023) Tarot gives them a space to explore purpose and emotion on their own terms.

Instead of “What’s coming next?” the question becomes “What can I learn from this?” Each reading becomes a moment of mindful inquiry — short, accessible, and grounding.

Tarot’s imagery also makes reflection visual and personal. From minimalist decks to inclusive designs, Gen Z is redefining how spirituality looks and feels. It’s no longer about magic; it’s about meaning.

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