Why Gen Z is turning to Tarot for mindfulness

In a world that scrolls faster than we can think, Gen Z is quietly turning to an unlikely mindfulness tool — tarot cards. Once seen as mystical or esoteric, tarot has evolved into a form of everyday self-reflection, helping people pause and find clarity in a noisy digital era.

According to Vogue, interest in tarot and oracle decks has surged globally, particularly among younger audiences seeking meaning and calm. The article notes that “this renewed fascination reflects a cultural shift toward spiritual introspection — one that blends ritual with mindfulness and design.” (Vogue, 2025)

Recent research backs this up. Over half of Gen Z report engaging in tarot, astrology, or similar practices. (Springtide Research Institute, 2023) But the motivation has changed — today’s users aren’t searching for fate; they’re searching for reflection.

On TikTok, tarot has become a language of self-awareness: short, affirming videos where creators flip cards and speak to emotions, not prophecies. As Vogue observed, the appeal lies in how tarot offers a moment of “visual mindfulness” — a tactile, creative break from endless scrolling.

At Clir, we’re building on that shift. Our app turns tarot into a digital sanctuary — a mindful pause between notifications. Pull a card, reflect, breathe, and reconnect.